We’re really excited that HEINEKEN’s storytelling platform, the Green Room has been nominated for the Digital Communication Awards 2015. Out of a whopping 750 applications, Green Room is shortlisted for the category Internal Communication. The Green Room is an online platform where employees and the business share their stories about HEINEKEN. It promotes the brand, encourages employee advocacy and improves company reputation. The gala ceremony of the Digital Communications Awards will take place on September 25th.
In the July edition of Marketing Tribune, Leanne Carmody (Head of Internal Communications Heineken) talks about employee advocacy and the role FLICKERING WALL’s storytelling platform, the Green Room, played. Employee advocacy continues to be a hot topic for big business – Leanne brings it back down to openness, trust and giving employees not only the tools but the space to tell their stories.
Last week we had a great storytelling workshop. Ben Wickham pulled storytelling apart from the global narratives that have shaped our culture to the chemicals in our brain that help us tell stories. What it means for us as professionals and how we can use story to change businesses.